Buttercup India — Children's Publishing
Literacy Lab · Nursery to Grade 5

A new edition every month. A Popshelf in every classroom.

where readers begin to bloom

Every month, each child receives a new 32-page Buttercup edition for their grade: stories, author studies, activities and puzzles in many formats, a new theme each time. Every classroom gets a Popshelf, a Buttercup shelf of 20 storybooks set up once, books and installation included. Experiential, not rote. Physical first; digital supports. Nothing for the teacher to prepare, nothing to mark.

How it works → Ask for a sample edition
The Popshelf
Pre-Primary editionGrade 1 editionGrade 2 editionGrade 3 editionGrade 4 editionGrade 5 edition
The Popshelf, and one edition per grade, Nursery to Grade 5.
20+
Years in Education
750+
Schools Partnered
20
Books in every classroom
0
Teacher Planning Needed
How a month works

Many formats for one thing: children who enjoy reading and writing.

Tap a stage. Everything is designed to run seamlessly, backed by Buttercup's experience in schools.

Edition arrives

Every child receives that month's Literacy Lab edition for their grade, Nursery to Grade 5. 32 pages, a new theme every month. Twelve editions a year; shorter school years get fewer.

Explore

Stories in many forms, author studies on Buttercup books, puzzles, writing and drawing tasks. Many formats for one skill, so a child meets it as play, not as a lesson.

Popshelf time

The teacher picks a Popshelf book for each child. Twenty Buttercup storybooks on a branded shelf, face out, chosen for the grade and for the themes schools ask for, such as social-emotional learning. Classroom libraries are a necessity; this one is designed for the room.

Home and back

The book goes home with its worksheet, comes back, and the next one goes out. Every shelf book is also in the Buttercup Digital Library as an ebook and audiobook, with StoryTime read-alouds.

Buttercup Scholarships

A free online contest every month, themed on reading and writing, with monthly and yearly Young Achiever Awards. Children enter from home; the school does nothing.

Sign off

The teacher initials the last page at month end. That's the whole record. Hand out, supervise, sign off.

Next month

A new edition with a new theme arrives, and the loop starts again. Same Popshelf, same three verbs for the teacher.

Everything a Buttercup Partner School receives

Editions, Popshelf, Digital Library, Scholarships.

01 · Every month

A new edition for every child

32 pages. Stories, author studies, activities and puzzles, in many formats. A new theme each month, grade-wise, Nursery to Grade 5.

02 · Set up once

A Popshelf in every classroom

Twenty Buttercup storybooks on a branded shelf, face out, where every book makes an idea pop. Books and installation included. Teachers and librarians love it. About the Popshelf →

A Popshelf in a real classroom

A real Popshelf, in a real classroom.

03 · Included

The Buttercup Digital Library

Ebooks and audiobooks of the 20 shelf books, StoryTime read-alouds, Storywriters, and teacher video walkthroughs. Digital supports; print never gets compromised.

Buttercup Digital LibraryButtercup Digital Libraryebooks · audiobooks · StoryTime · Storywriters · teacher videos
04 · Included

Buttercup Scholarships

Free online contests every month on reading and writing, with monthly and yearly Young Achiever Awards. A reason to keep going, all year.

Buttercup ScholarshipsButtercup Scholarshipsfree monthly contests · Young Achiever Awards
Grade by grade

One edition per grade, levelled to the reader.

Pre-Primary edition
Nursery to UKGPicture-led, read-aloud. One shared Popshelf set.
Grade 1 edition
Grade 1Simple sentences. A story of a few lines.
Grade 2 edition
Grade 2Short paragraphs. Beginning, middle, end.
Grade 3 edition
Grade 3A character and a problem.
Grade 4 edition
Grade 4Dialogue and a setting.
Grade 5 edition
Grade 5Planned, drafted, revised.

Aligned to NCF-FS 2022, NIPUN Bharat and NCF-SE 2023. Fits a reading period or any slot. Twelve months from April, or shorter from July.

See a sample edition and the Popshelf.

Ask for samples and we'll walk your team through the programme, grade by grade.

Get programme details and samples →