where readers begin to bloom
Every month, each child receives a new 32-page Buttercup edition for their grade: stories, author studies, activities and puzzles in many formats, a new theme each time. Every classroom gets a Popshelf, a Buttercup shelf of 20 storybooks set up once, books and installation included. Experiential, not rote. Physical first; digital supports. Nothing for the teacher to prepare, nothing to mark.
How it works → Ask for a sample edition






Tap a stage. Everything is designed to run seamlessly, backed by Buttercup's experience in schools.
Every child receives that month's Literacy Lab edition for their grade, Nursery to Grade 5. 32 pages, a new theme every month. Twelve editions a year; shorter school years get fewer.
Stories in many forms, author studies on Buttercup books, puzzles, writing and drawing tasks. Many formats for one skill, so a child meets it as play, not as a lesson.
The teacher picks a Popshelf book for each child. Twenty Buttercup storybooks on a branded shelf, face out, chosen for the grade and for the themes schools ask for, such as social-emotional learning. Classroom libraries are a necessity; this one is designed for the room.
The book goes home with its worksheet, comes back, and the next one goes out. Every shelf book is also in the Buttercup Digital Library as an ebook and audiobook, with StoryTime read-alouds.
A free online contest every month, themed on reading and writing, with monthly and yearly Young Achiever Awards. Children enter from home; the school does nothing.
The teacher initials the last page at month end. That's the whole record. Hand out, supervise, sign off.
A new edition with a new theme arrives, and the loop starts again. Same Popshelf, same three verbs for the teacher.
32 pages. Stories, author studies, activities and puzzles, in many formats. A new theme each month, grade-wise, Nursery to Grade 5.



Twenty Buttercup storybooks on a branded shelf, face out, where every book makes an idea pop. Books and installation included. Teachers and librarians love it. About the Popshelf →

A real Popshelf, in a real classroom.
Ebooks and audiobooks of the 20 shelf books, StoryTime read-alouds, Storywriters, and teacher video walkthroughs. Digital supports; print never gets compromised.
Free online contests every month on reading and writing, with monthly and yearly Young Achiever Awards. A reason to keep going, all year.






Aligned to NCF-FS 2022, NIPUN Bharat and NCF-SE 2023. Fits a reading period or any slot. Twelve months from April, or shorter from July.
Ask for samples and we'll walk your team through the programme, grade by grade.